On the occasion of a contract with the company M3-JCB, I was brought to work on a series of photo portraits of male and female farmers.
The agricultural sector has not been spared by the change in modes of communication, they are increasingly led to use current vectors of communication such as social networks, communication via the internet, etc.
It is within the framework of my activity as professional photographers specialized in shooting farms that I was able to collaborate in the photo portrait project of M3-JCB.
The objective of this series of photo portraits of farmers, customers of M3-JCB, was to illustrate their 2022 calendar with a dozen photographs of quality customer portraits.
Their objective is to highlight and highlight their customers and to photograph them in their professional element in the company of their machines to make the logical link between the agricultural field and the M3-JCB brand.
Photo portraits of farmers
It was important for my client that these portraits were authentic and that their clients recognized themselves in these images, that there were no artificial elements or staging that would give an erroneous image of agricultural work or the use of machinery.
It was also necessary to highlight professional gestures, to highlight the know-how in which the M3-JCB machines participate.
Why did M3-JCB use my services?
For M3-JCB, it was important to have a service provider attentive to its needs, with the desire to understand the businesses of M3 and those of its customers in order to visually extract all their photographic potential.
The technical aspect was very important to this project, as they needed high quality images to qualitatively illustrate their calendar. With several decades of experience in this photographic field, I was able to reassure them and comfort them in their choice concerning me.
Progress of the photo portrait service
We had a working meeting upstream, before the start of the shootings, for the technical and graphic preparation of the photos. I previously provided the client with a moodboard with a series of photos of examples of farmer portraits, with and without agricultural machinery. The goal was to offer different artistic possibilities to my client so that he had enough choice to help him make a choice and project himself graphically in this project. These sample photos offered different choices of poses for portraits of farmers, different choices of framing and compositions for agricultural portraits. This allowed me to fully understand the expectations of the M3-JCB communication team and to know what they wanted and also what they did not want.
On the subject that illustrates this article, we went to see a farmer who owns a JCB Fastrac as well as a JCB telescopic handler as well. We chose to do our photo shoot during a compost spreading job where we used the telescopic handler to fill the trailer towed by the Fastrac which then proceeded with the spreading.
We took advantage of the presence of a corn field nearby to make a series of portraits more about the farmer, apart from the machine, which gave us a series of very interesting and image-enhancing images. of the agricultural profession.
I worked with the communication and commercial team of M3-JCB, they validated the choices in real time, as much on the framing, the light and the attitudes. This organization made it possible to progress serenely as the portrait photo session progressed, because they saw the results and were reassured during the progress of the service. It is important for me to associate the client in the choices and photo decisions during the service, because he is thus a driving force in the creation.
It was important to respect the work environment of each farmer so that the image retained concerning him was faithful to his activities.
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